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Media kit

2012 Driven to Quit Challenge media kit

Tobacco Fact Sheet

Driven to Quit 2012 Fact Sheet

Smokers' Helpline Fact Sheet

Lung cancer Fact Sheet

Canadian Cancer Society Ontario Fact Sheet

Photos

Click on the images below to download a high res version.

  Driven to Quit Launch 2012

A pedestrian pledges her commitment to quit at David Pecaut Square, Toronto, January 3.
Photo by Kyle McKeown.

Driven to Quit Launch 2012

The Driven to Quit Challenge is launched at Union Station, Toronto, January 3.
Photo by Kyle McKeown.

  Driven to Quit Launch 2012

The giant acrylic cigarette that marked the launch of The Driven to Quit Challenge filled with packs and cigarettes in David Pecaut Square, Toronto.
Photo by Dayna Gorecki.

Driven to Quit Launch 2012

The grand prize was on display as The Driven to Quit Challenge launched January 3 in Toronto.
Photo by Kyle McKeown.

  Driven to Quit Launch 2012

An acrylic cigarette stood 12 feet tall at David Pecaut Square on January 3 to launch The Driven to Quit Challenge. Pedestrians were asked to drop their cigarette packs and butts into the prop to make their commitment to quit.
Photo by Kyle McKeown.