Media kit

2012 Driven to Quit Challenge media kit

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	A pedestrian pledges her commitment to quit at David Pecaut Square, Toronto, January 3. Photo by Kyle McKeown.	The Driven to Quit Challenge is launched at Union Station, Toronto, January 3. Photo by Kyle McKeown.
	The giant acrylic cigarette that marked the launch of The Driven to Quit Challenge filled with packs and cigarettes in David Pecaut Square, Toronto. Photo by Dayna Gorecki.	The grand prize was on display as The Driven to Quit Challenge launched January 3 in Toronto. Photo by Kyle McKeown.
	An acrylic cigarette stood 12 feet tall at David Pecaut Square on January 3 to launch The Driven to Quit Challenge. Pedestrians were asked to drop their cigarette packs and butts into the prop to make their commitment to quit. Photo by Kyle McKeown.