About The Challenge

What you can win

Grand prize:
Secondary prizes:
New! Early bird prize:
Regional prizes:
Buddy prizes:

2010 Ford Escape hybrid (1)
$5,000 CAA vacation getaway (2)
$1,000 MasterCard gift card (1)
$2,000 MasterCard gift cards (7)
$200 MasterCard gift cards (11)

Before you enter

Are you eligible?

You must be a resident of Ontario.
You must be 19 years of age or older as of March 1, 2010.
You must be a person who uses or used tobacco (cigarettes, cigars, pipes, chewing tobacco and/or Snus) at least once weekly for a minimum of one year prior to January 1, 2010, and at a minimum used tobacco at least 100 times in his or her life. If you've quit smoking since January 1, 2010, congratulations! You are eligible to enter The Driven to Quit Challenge.
You must have a buddy who will support you as you go tobacco-free.

Is your buddy eligible?

Your buddy must be a resident of Ontario.
Your buddy must be 19 years of age or older as of March 1, 2010.

Who is not eligible?*:

Canadian Cancer Society staff
Ministry of Health Promotion staff
Ontario Public Health staff
McNeil Consumer Healthcare staff

* Non-eligible staff may participate as a support buddy but will not be eligible for a buddy prize.

How to enter

Step 1: Find a support buddy

Find a buddy who will support you as you go tobacco -free. We recommend finding a non-smoking buddy to support you.
Buddies can win too! To be eligible for a $200 MasterCard gift card, buddies must be Ontario residents and 19 years of age or older as of March 1, 2010.
Go to Helping Someone Quit for tips on how buddies can help.

Step 2: Register

Register free of charge by February 28, 2010 (deadline for early bird registrations is January 31, 2010).
Only one entry per person is permitted.

Step 3: Quit smoking

Quit smoking by March 1, 2010 and remain tobacco -free until March 31, 2010. We recommend that participants remain tobacco-free until winner selection is complete.
Call the Canadian Cancer Society Smokers' Helpline to increase your chances of quitting at 1 877 513-5333 and visit Smokers' Helpline Online at www.smokershelpline.ca (optional).

Selection of winners

Names will be randomly drawn beginning March 31, 2010.
If selected, both you and your buddy will be contacted and asked to answer a skill-testing question.
Buddies will be asked to confirm that you have remained tobacco-free for the month of March, 2010.
To verify tobacco-free status, the potential winner will be asked to take a urine test. Potential winners will need to remain tobacco-free until after testing, which can take up to a couple weeks after contest completion.
Tobacco-free means no use of tobacco products of any kind. You are allowed, however, to use nicotine replacement therapies (e.g. patch, gum, inhaler or lozenge) and/or a prescription medication to help you quit.
Winners will be announced publicly in April 2010.